The Psychology Behind Mobile Budget AdoptionMotivations and benefits such as discounts, cashback and commitment points can be effective motivators for mobile wallet fostering. However, the specific elements that drive mobile pocketbook adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this rese… Read More

The Psychology Behind Mobile Pocketbook FosteringMotivations and incentives such as price cuts, cashback and commitment points can be powerful incentives for mobile budget fostering. Nonetheless, the precise factors that drive mobile wallet fostering are still an enigma.Making use of the stimulus-organism-response (S-O-R) concept as an academic bas… Read More